WHATELZ.AI

Project

Double Lead

Workflow intelligence for operators who hate admin.

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What it is

AI-first CRM for solo operators · live with early users

By the numbers

115+
API routes
11
Background crons
295 unit / 24 E2E
Tests
43 across 5 servers
MCP tools

Tech stack

Next.js 16SupabaseInngestClerkStripeGroqGeminiMeta Cloud API

Doublelead — Operator Workflow Platform

B2B SaaS | 5-person team | Architect and primary developer

Doublelead is the workflow backbone for solo revenue operators — financial advisors, insurance agents, freelance professionals. It owns the entire chain: stranger → lead → customer → payment.

Six Modules

ModuleWhat it does
Lead GenerationCapture and qualify inbound leads
Lead ManagementPipeline tracking and status management
Follow-upAutomated and scheduled touchpoints
Social MediaContent scheduling and engagement tracking
Customer ManagementActive client records and history
InvoicingQuote, invoice, and payment workflows

Scale

  • 115+ API routes
  • 5 cloud MCP servers exposing 43 tools across modules
  • 11 background job functions (Inngest)
  • 295 unit tests / 24 E2E tests

MCP-Native from Day One

Every module is addressable via MCP. That means Claude — or any MCP-compatible client — can query leads, trigger follow-ups, or pull customer data directly. The operator doesn't have to be in the app to run their business.

Stack

Next.js 16, TypeScript, Supabase (Postgres + RLS), Inngest, Clerk, Stripe, Resend, Groq, Gemini, Meta Cloud API

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